Effortless cool is a paradox because it appears natural while being anything but accidental. It is not generational. It does not belong to Gen Z, nor was it perfected in the nineties. It moves across decades because it is not a trend. It is embodied. Sometimes curated. Almost always conscious. The uncomfortable truth is that people who are perceived as cool are aware of it. They may not perform that awareness, but they know. Coolness is not oblivion. It is not clumsiness. It

If you’re born and brought up in India, chances are you’re automatically drafted into the cricket fan club. Not as an option, and certainly not as a hobby. It is more like a cultural subscription that renews itself every season. Regardless of gender, when India is playing another country, you watch. Not merely for the sake of it, but also with a mild pretence of giving a shit about India winning. In a way, it’s nice. Cricket has this peculiar ability to bring families, friend

I think about flowers often. They are the safest thing to give someone, and for all the right reasons. When the lifeline of something is short-lived, its indispensability rises. You never look at it the same way again. Flowers are perhaps the most beautiful countdowns we willingly purchase. You know their timeline is unarguably short, and yet they are adored in any setting. Or maybe they are adored because  of it. The intrinsic value has little to do with the emotional one. A